Community Engagement


Piers McDonald led NVD from its inception in February 2004 to March 2009 as CEO. Piers now serves as Chairman. Rich Thompson, also an original founder, is currently CEO. Both Piers and Rich have ensured the Partnership is deeply engaged in the Whitehorse Community through involvement in volunteer boards and active participation in many aspects of the Whitehorse community.


Selected Current and Past Community Involvement
by NVD board and management include: 

Chairman – Piers McDonald

  • Past Premier of the Yukon Territorial Government – 1996-2000
  • Past Chair of the Whitehorse 2007 Canada Winter Games
  • Piers is also either chairman or member of the board of directors of a number of public companies and major Yukon business enterprises

CEO – Rich Thompson

  • Chair – Business Advisory Council
  • Co-Chair  –  Yukon Tourism Development Strategy
  • Past Chair – Yukon Chamber of Commerce
  • Past Chair – Senior Marketing Committee – Tourism Industry Association of the Yukon
  • Past International Vice-Chair of the Young President’s Organization
  • Rich is either a past or present member of a number of public and private company boards

SVP Finance – Philip Fitzgerald

  • Past Chair – Yukon Hospital Foundation
  • Treasurer – Yukon Chamber of Commerce
  • Director on Yukon Aboriginal Development Corporations
  • Past Chair  – Yukon Whitehorse Chamber of Commerce
  • Council Member – Yukon Institute of Chartered Accountants
  • Past Director-Yukon Quest

VP – Marketing & Sales – Adam Gerle

  • Treasurer & Past President– Yukon Convention Bureau
  • Director – Dawson City Chamber of Commerce
  • Past Director – Tourism Industry Association of the Yukon
  • Member – MPI Canadian Advisory Council
  • Board Member – Yukon Women in Mining
  • Vice-Chair – Best Western BC/Yukon Marketing Committee

President, Real Estate – Jérôme Casanova

  • 1st Vice Chair, Whitehorse Chamber of Commerce

Northern Vision proudly invests over $100,000 annually on sponsorship and community support.

Examples include:


  • Adaka Cultural Festival
  • Arctic Indigenous Investment Conference
  • Available Light Film Festival
  • Dawson City International Gold Show
  • Dawson City Music Festival
  • Klondike Institute of Arts and Culture (KIAC)
  • Peter Gzowski International Literacy Golf Tournament
  • Ride for Dad Yukon
  • Ronald Macdonald House
  • Rotary Wine and Food Festival
  • Special Olympics Yukon
  • Tahltan Strong Fundraiser
  • Timmy’s Christmas Telethon
  • Tourism Association of the Yukon
  • United Way Yukon
  • Victoria Gold Every Student Every Day
  • Whitehorse Food Bank
  • Whitehorse Lions Club
  • Yukon Arts Center
  • Yukon Arctic Ultra
  • Yukon Culinary Festival
  • Yukon First Nation Chamber of Commerce
  • Yukon First Nations Wildfire
  • Yukon Geoscience Forum
  • Yukon Hospital Foundation
  • Yukon Quest International Sled Dog Race
  • Yukon Sourdough Rendezvous 

NVD also played a large sponsorship role in other notable Yukon events:

  • Will and Kate Royal Visit 2016
  • Council of the Federation 2016
  • Assembly of First Nations Annual General Assembly 2013
  • Arctic Winter Games 2012
  • Go Media Canadian Marketplace  2012
  • Hockey Day in Canada 2011
  • Break Out West – 2011
  • Canada Winter Games – 2007 

NVD is an active member of:

  • Whitehorse Chamber of Commerce
  • Yukon Chamber of Commerce
  • Yukon First Nation Chamber of Commerce
  • Tourism Industry Association of the Yukon
  • Yukon Convention Bureau
  • Yukon Chamber of Mines
  • Dawson City Chamber of Commerce
  • Klondike Visitor’s Association
  • CITAP – Canadian Inbound Tourism Asia Pacific
  • MPI BC Chapter (Meeting Planners International)
  • Best Western BC/Yukon Marketing Coo-op
  • NATA – Northern Air Transport Association
  • Hotel Association of Canada Green Key Program